Director of US Social Strategy – West Coast
About WMA
WMA partners with industry-leading clients, including Universal Music, Sony Music, Warner Music, Live Nation, Disney, Netflix and Amazon, to create impactful and cohesive digital campaigns. We drive genuine engagement by connecting brands, artists and their audiences across music, entertainment, lifestyle, and technology. WMA’s global team is highly experienced and collaborative with bases in London, New York, LA, Nashville and Singapore.
The Role
Join WMA as our US Director of Social Strategy and drive the social media strategy for some of the biggest names in music and entertainment. Your focus will be on crafting and executing social strategies that drive client development and new business opportunities within the US market. This pivotal role involves leading and developing a high-performing social media team while building collaborative, successful partnerships with our key clients.
Key Responsibilities
- Driving Social innovation and expertise within our team to elevate our client offering and position WMA as market leader
- Generating new business to drive division growth through a combination of securing new clients and amplifying opportunities with existing clients
- Cultivating strong, long term client partnerships with artists, labels, management companies and brands, which are based on collaboration and trust, and which result in innovative and effective social campaigns that fuel their growth
- Delivering innovative social media campaigns across a range of client accounts, including high-profile artists, emerging talent, and music-focused brands.
- Developing and implementing data-driven social media strategies across multiple platforms, optimizing content and channel performance to maximize engagement and deliver measurable results in order to achieve client marketing objectives.
- Staying ahead of trends, inspiring our team and providing Social expertise and insight to our clients and campaigns
- Clearly communicating strategies and performance to clients and ensuring we as an agency are always aligned with their goals and delivering against objectives
- Networking and attending in person meetings, calls, events and gigs to increase our presence in build relationships in the music and entertainment space
- Identifying opportunities for the US Social division and wider agency
- Collaborating with our global team and other divisions to amplify client campaigns
Skill-Set
- Passionate and knowledgeable about current social media and music/entertainment trends, with a genuine interest in all things social
- Excellent at building strong, long-term relationships with artists, management teams, labels, clients, platforms and colleagues, fostering trust and collaboration.
- Driven by a growth mindset, proactively identifying opportunities and leveraging commercial acumen to consistently exceed targets and deliver measurable results.
- Proven ability to develop and execute effective social media strategies including content creation, community engagement, and performance analysis.
- Confident in leading all aspects of client communication with the ability to navigate issues and find mutually beneficial solutions
- A collaborative approach driving effective team work in cross-functional teams.
- Proven experience strategising, executing, and analysing social media campaigns, showcasing measurable results.
- Deep understanding of various social media platforms (e.g., Instagram, TikTok, X/Twitter, LinkedIn, Facebook) and their best practices, with a track record of building and engaging audiences on relevant channels.1
- Proficient in social media analytics platforms (e.g. Meta Business Suite, Twitter Analytics, TikTok Analytics), with the ability to translate data into actionable insights.
- Ability to manage time well, to respond promptly to clients and team members, prioritising effectively and ensuring clear and timely communication and delivery.
- Understanding of evolving digital technologies and the ability to research, evaluate, and implement new opportunities to enhance campaign performance.
- Highly creative mindset with a strong attention to detail, ensuring the delivery of high-quality and engaging content.
- Strong desire to build and nurture industry relationships, actively expanding your music industry network.
Additional Information
- Start Date: Spring/Summer 2025
- Location: This role is based in LA and offers a hybrid work arrangement, with 2 days required in the office
- Salary & Benefits: Competitive salary, dependent on experience.
Application
Please send a copy of your resume with a cover letter to jobs@wma.agency with ‘Director of Social Strategy – West Coast’ as the subject.’
The base salary for this position ranges from $100,000 to $150,000. This range is determined by several factors, including market dynamics, location, experience, specialized skills and training, education level, level of responsibility, budgetary considerations, and tenure at the company.
Diversity & Inclusion
At WMA culture is vital to us. We are committed to continuing our efforts to grow a diverse and inclusive team. As an equal opportunities employer, WMA does not discriminate on the grounds of race, colour, religion, sexual orientation, age, marital status, gender identity, national origin, disability or any other applicable legally protected characteristics in the location in which the candidate is applying. If you want to work with a talented team of people who are passionate about what they do, we’d love to hear from you.
Contact
www.wma.agency
